Elfbar
BRIEF
We were tasked with executing a product sampling campaign for Elfbar leading up to the Christmas season.
EXECUTION
Throughout December, we ran a brand roadshow at 5 different outdoor locations in the UK, distributing ElfBar samples in return for gathering consumer data.
BRIEF
Across the 5 days, we successfully distributed 2,000 Elfbar devices throughout the UK, acquiring 2,000 sets of data and achieving an estimated brand reach of 25,000 in total.
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